My first year, (last year) I did 20 minutes. But this year, I got a trophy, a crystal candy dish filled with matches, and a tin of Frog Morton.
And here's the good thing about me going out first ...
It's always been one of the most important parts of my mission with this site to grow the hobby. One of the things that negatively affects growth of the pipe hobby is when people are intimidated by it. They might be afraid that they are doing it wrong, or not smoking the right pipe or tobacco, or afraid of what others will think of them smoking a pipe.
So when someone that might be perceived or expected to be some kind of expert, like the owner of PipesMagazine.com, goes out first, I hope it will encourage others to participate where they may have otherwise been afraid to.