I, for one, am embrassing the labels. Cafepress can print me tshirts, bumper stickers, mugs, placemats... just a simple pic of the faces with cancer, tar filled lungs, big warnings, and wear them with pride, like heavy metal skulls and biker demons. I can sport the dire warnings with pride. Put them everywhere. Slap a sticker on an Audi, or the Porshe parked in the WalMart parking lot. People will come to love the stickers. Give them to kids to put on their lockers at school. It can be a great way to bond in the passion for smoking. Don’t fight it, embrace it, and use it as a rallying flag. The English called us Yankees, and we gave them Yankee Doodle. The Yanks called us Rebs, and we gave them a Rebel Yell. All great banners came from turning the propaganda against us as a badge of honor. Use it. Love it. I especially want to use the bent cigarette erectile ad on the front of a pair of Speedos, to show them all at the beach how “hard” it is to be a smoker these days. :

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