The Ten Russians is a crumble cake. You can break it apart in your hands very easily to whatever consistency suits your taste. Some thing with the flake. Fold it in half and then break it apart with your fingertips to achieve a sort of stringy cut, or you can just fold the flake and stuff it in your pipe. I believe that with other cake tobaccos, like something thats not labeled crumble cake, you have to actually slice it apart with a knife and then you can also rub it between your hands to desired consistency.