At midnight on February 19, a stirring begins in the lair of jiminks.
Each hour until sunrise, he has a pipe, a meal and a beverage, moving one step closer to the entrance of his lair.
By sunrise, he reaches the door, where a special Lovat Meerschaum Morta Cob is loaded with the latest blend born before the sun crests the horizon.
He positions himself before an ancient crystal hanging in the doorway and draws on the magic pipe.
If the sun's rays hit the crystal just right, his pipe is lit and pipe smoking may continue for another year.
The pipe smoking community rejoices and celebrates with many sales, purchases and untruths delivered to spouses about PAD and TAD expenditures.