I was initially disappointed in the flavor, but then had a "magic" experience smoking it in a Kaywoodie dublin. Suddenly I knew what all the fuss was about. Now, I have to say that part of the problem for me at least is technique, as I haven't been able to fully repeat that experience with the same pipe. None the less, it does better in that pipe than any other I have for some reason, and is worth buying again (for me anyway).