There always seems to be too much worrying about this in my opinion. In the most basic terms, a cake is buildup of carbon that insulates the wood of the pipe. Basically, the pipe is a little blast furnace and the cake helps contain the heat in the center of the pipe, insuring the wood itself doesn't burn/scorch. In the end, it gives you a more pleasant/cooler smoke (and saves your pipe from damage).
There are a number of ways that people try to build up cake faster or "better" (i.e. coating the bowl with honey, smoking 1/3 a bowl first, etc.) but really the best way I've found is to simply smoke the pipe all the way to bottom repeatedly and it will build an even cake eventually. Smoking the pipe enough will take care of the cake.