Unfortunately, those lighters are cheaply made. I'll spare you my thoughts about what the best method for lighting pipe tobacco is (I'm rather particular), but a lot of these pipe branded lighters are not actually manufactured by that brand, but instead outsourced elsewhere, usually China. They're almost all universally shit.
Bics can be decent, but since they cannot be refilled, they create a lot of waste and controlling/angling the flame can be difficult for some. I prefer a decent Zippo with a pipe chimney when I cannot use matches. Zippos have a lifetime warranty, are made in America, and are easy to upkeep and fairly sturdy.