Finals of the Tobacco World Cup
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Kevin Godbee - Jul 21, 2010
- 5 min read
by Sykes Wilford, Smokingpipes.com, and Kevin Godbee, Pipesmagazine.com
When one has an opportunity to visit two of the largest pipe tobacco manufacturers in the world on back to back days, comparing the two is all but impossible. Mac Baren and Orlik, between them, produce over half of the world’s pipe tobacco. Along with the Lane factory in Tucker, GA, they make up the big three pipe tobacco producers in the world. And they’re both on the island of Funen that sits between Sjaelland, the largest of the Danish islands, and Jylland, the peninsula that juts off of the European mainland. Indeed, they’re an hour drive apart on either side of the island. Having had a thoroughly hospitable reception at both factories and being tremendously impressed by both operations, we nonetheless found ourselves drawing some comparisons.
Having left Orlik, we started discussing the differences between the two. Perhaps the similarities are more obvious: both operate massive, modern factories, both are fanatically dedicated to the quality of their tobaccos, and both have a long history and make famous brands that have stood the test of time. But this, our dear readers, is about the differences.
For starters, no pun intended, let’s talk about lunch. Typically, large companies have cafeterias. In the United States, outside of Google, such places offer fare that make sixth grade school lunch seem palatable. At both Mac Baren and Orlik, we were pleased to discover that the Danes have a subtly different approach to such things. They serve edible lunches in company cafeterias. Offering traditional Danish comestibles, including black bread, a variety of impressive cheeses and cold meats, paté, and full salad bars, Sykes wants one of these for the Smokingpipes.com campus. Imagine visiting a tobacco company and coming away with company catering ideas. Picking a winner in this category was impossible.
Both Orlik and Mac Baren have machinery that causes otherwise reasonable grown men to act like eight-year-old boys who just saw a backhoe. Conveyor belts, automatic weighing machines, little robotic arms to fold packaging, slides, chutes, and sundry whirring doodads abound, but the nod, if only a half-nod, goes to Mac Baren, who can go from tobacco coming in from the ceiling, to pouches, to cartons, to outer cartons, to palletes, all without ever being touched by a human hand. Orlik was close, requiring slightly more human intervention, but in this category, Mac Baren is a clear winner.
Both factories produce rope tobacco. Rope tobacco is a traditional method of fabricating tobacco for transport, back when finding a way to keep tobacco smokable after a transatlantic journey on a wooden sailing ship was a serious problem. The tobacco is literally spun into ropes: the process lies somewhere in between cigar rolling and rope braiding. But, the factories’ respective methods are a little different. Mac Baren uses whole leaves as something comparable to the binder and filler. Orlik uses thin pressed sheets of tobacco, similar to those used for flakes, but much thinner. Inside, Mac Baren generally uses loose leaf dark fired Kentucky, whereas Orlik uses pressed perique or black cavendish. From this process comes some of the world’s most famous, most tastiest blends, including Mac Baren Roll Cake and, Sykes’ personal favorite, Escudo, which is made by Orlik (which we both happen to be smoking while engaging in this absurd literary exercise). However, the nod goes to Mac Baren in this category, for they have what looks and works like a giant RYO cigarette machine. Frankly, the little machine that presses it into a rope at Orlik just isn’t nearly as cool.
About an hour on the road after our visit to Orlik, Sykes turned to Kevin and said “did the tobacco blender guy make you think mad scientist too?” To which Kevin retorted with a maniacal laugh. Yes, Orlik has its very own evil genius tobacco blender. Here in Denmark they offer a personalized blending service where different stores or individuals can choose to craft their own blend. The idea started in the 1930s and grew into Paul Olsen’s My Own Blend, which Orlik purchased from the Olsen family in the 1980s. Today, roughly eight metric tons of pipe tobacco is custom blended for customers and stores to the exact recipe, based on almost fifty component blends and dozens of flavorings, by Lasse Berg, Chief Evil Tobacco Genius (ok, we made up the title). It is abundantly clear that a) Lasse thinks he has the best job on the planet, and b) he played with chemistry sets as a kid. At one point, he showed us a cola flavored tobacco topping of his own creation, of which he was very proud, but then went on to admit that he doesn’t use it very much because, apparently, no one really thinks of cola as a tobacco flavoring. He went on to create for us, sans cola topping, individualized blends based on our preferences. Sykes’ had more perique, Kevin had more rum. Also, during this exercise, Kevin drank a bit of the rum used on the tobacco (he approves), also giving Orlik the nod for best adult beverages (Mac Baren did not offer adult beverages at 10am when we arrived there). So, two categories at once to Orlik: mad scientist tobacco blender and best adult beverages. Does it surprise anyone that the mad scientist blender was also the keeper of the adult beverages?
While we were visiting Mac Baren, after the factory tour with Per Jensen, who is something between a product development guy and a general Mac Baren evangelist, we sat and had coffee with him. As our conversation meandered from topic to topic, we ended up with Per showing Kevin, with Kevin’s pipe, how to pack flake tobacco by folding it and packing it vertically. So, not only did they humor us with a factory tour, fed us lunch, plied with coffee and tobacco, they even had a Mac Baren executive pack Kevin’s pipe.
On net, it was a tie. Both organizations are impressive and were wonderfully accommodating to two very excited, tobacco crazed Americans.
Written by Kevin Godbee
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I remember the first time I heard someone else say it. “How many pipes do I need? Just one more.” It’s glib, sure, a bit of a joke, but it also rings a bell of truth, at least to me. I certainly have “enough” pipes, but pipes are seductive little things. Just when we think we’re all set, we have enough, another will come along that tempts us beyond any sense of reason. I suppose it’s the same way with any sort of collecting. There’s always another white whale we’re in pursuit of. When we finally track that one down, though, another will almost inevitably breach the surface, taking its place as the new object of our desire, enticing us to change course and set sail once again. But, there’s a potential problem with having a lot of pipes. Maybe. The more pipes we may have, the harder it can be to keep them in rotation. It makes sense. We tend to gravitate towards our current faves, the ones that most appeal to us for whatever reason, and sometimes, maybe they stay in rotation longer than they really should. The side-effect of this, of course, is that another favored pipe might end up too-long forgotten. That’s exactly what happened recently. Exhibit A: The Castello pictured is one that has been long overlooked. It’s a Trademark shape #55. It’s a really nice example of the shape. The red pearlized stem is beautifully done. The wood isn’t really anything special to look at, but it’s evenly covered, without any bald spots. When I look at it, I wonder why it wasn’t done in the more typical dark ruby-red finish that adorns most Trademarks. I’ve seen a great deal of variation amongst the grade over the years, including one really nice bent-bulldog that left the factory with a brown sandblasted finish. (For those who don’t know, Trademark has long been the lowest Castello smooth grade, usually finished in a dark red.) Was this a stamping/grading error, or is there just more leeway in the grade than we’ve come to expect? I might never know. This example is from the early 1970s, maybe even the late 1960s, identified by the upper case Ks in the grade designation. (On Sea Rock and Old Antiquari pipes, the Ks reflect the size, while with the smooth finishes, Trademark, Castello and Collection, the Ks represent the relative grade.) It has been living in a different rack than the one housing the majority of my #55s. I don’t recall why I put it there, but as many of us can relate to, rack space is often at a premium. I stumbled upon it while looking for something completely different. “Oh, you? Why are you there? I remember you smoke pretty well.” Yeah, I sometimes talk to my pipes – one of many quirks, I suppose. I won’t begin to worry until they start talking back. I grabbed it from the rack, dusted it off, and decided to give it a fill with a bowl of a slightly aged VA/perique blend, Telegraph Hill, from 2018. What a delightful smoke! At five years, the tobacco is expressing a lot of the complexities of aged Virginias and the perique adds a delightful fruitiness. When young, the composition is a bit brighter, maybe a little spicier, but time has polished any edges, and amplified the sweeter notes. Like the pipe, I’d forgotten about this blend for quite a while, but one evening in March, after chatting with my good friend Nate, who is quite a fan of it, I decided it might be time to revisit it. I got a couple of fresh ones, and excavated a couple older tins from the library. I normally reach for Fillmore when I want a VA/perique thing because of its boldness and depth, but in revisiting this one, I’m finding something soothing and comfortable about it that I’ve really been enjoying, both young and aged. Sticking with the theme of the forgotten, and as a perhaps interesting tidbit to the photographically inclined, I shot the pictures for this month’s column with my old Nikkor-O 35mm/2.0 mounted on my trusty Nikon Df. The last time I used this lens, it was adapted to one of my Fujifilm bodies, and I didn’t care much for the results, so I put it away and pretty much forgot about it. But, I’ve recently been exploring some of my old kit, deciding what to keep, what to pass along, and this one once again came to my attention, kind of like that old Castello. On the Df, there’s something about its vintage rendering that I find truly appealing. Another forgotten treasure, and just like with that old pipe, it seems that, at least today, everything old is new again. If your collection is on the large side, are there pipes or tobaccos that you’ve all but forgotten, only to come back to them one day to find yourself wondering why? Maybe it’s just another fun dimension to this endlessly fascinating journey.
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Welcome to The Pipes Magazine Radio Show Episode 639. Our featured interview on tonight’s show is with Per Billhäll. Per is the owner of Scandinavian Pipes, which is an online retailer of high grade pipes. He started smoking pipes in the 1960s. His first high grade pipe was made by Hans “Former” Nielsen, who is one of the living legends from Denmark. That led to Per becoming a huge pipe and tobacco collector, and show attendee where he became well known. Along with pipe book author Jan Andersson, they started The Pipe Club of Sweden in 1991. Then in 1999, Per started “Scan Pipes”. He is now one of the pipe retailing legends from Sweden. At the top of the show Brian will talk about holiday blends, and other special pipe tobacco blends.
Welcome to The Pipes Magazine Radio Show Episode 638. Our featured interview on tonight’s show is with Fae “The Sassy Pipe Lady” Simmons. Fae is the owner of Tobacco Treasures, which sells new, vintage, & estate pipes, and smoking accessories on Etsy. She has been in business since 2017, and has been surrounded by pipes and tobacco most of her life. Her father and his brother smoked pipes, and so does Fae. Her husband is also a retired tobacconist that worked all over the industry from coast to coast for several different companies in the industry. She has a great story of how her business got started with a great inventory of unsmoked vintage pipes. At the top of the show we will have an Ask the Tobacco Blender segment with Jeremy Reeves. Jeremy is the Head Blender at Cornell & Diehl, which is one of the most popular boutique pipe tobacco companies in the USA.
Ok, so it’s that time of year, as we all know. Family feasts, houses, yards, and big trees festooned with lights and dangling ornaments, just high enough to keep the cats from reaching a paw into the greenery. It’s also the time of year when your pipe-smoking-significant other makes vast hints about a new pipe. That’s to be expected since he or she was a good boy or girl during the year. Yes, ladies smoke pipes, too. Oh, you want an example? Okay, try Actress Greta Garbo, Millicent Fenwick, Mary Frith, and my late grandmother (who died when she was 93) dipped snuff and smoked a cob occasionally. So now that we have settled that the gentler side of life will puff a pipe too, let’s move on to the upcoming biggest holiday of all. Of course, that huge event is brought to us by the hefty fellow in a red suit, puffing his pipe all the way in a sled filled with presents, being led by a reindeer with a red nose. Or some such. That’s Santa Claus, of course. Becoming a bit more serious, Christmas is such a wonderful time for families and friends. It’s also quite special for pipe puffers. For many of us, this brings up a nostalgic look back to our pipe-smoking or cigar-smoking friends who have died during the current year. A great journalist pal whom I often joined in a local brick-and-mortar pipe and cigar shop. I puffed my pipe, and occasional cigar, as he enjoyed a cigar. He died in October and will be missed. On the happier side of things, Christmas is also a time when mind workers of the world renew their collections with fresh additions. Pundit included. A French passion has overtaken Pundit, from reading more Albert Camus, a heavy cigarette smoker, as were many French intellectuals of a certain time. Instead of cigarettes many of us prefer the more relaxed enjoyment of pipes for that “calm and objective judgment” in the comings and goings of the world. This brings me to French pipes. While visiting France once in the long ago, I happened by a “Tabac” shop in Paris, Tabac Des Vosges. I purchased a beauty of a Chacom bent. I also later bought a Ropp made from ancient briar. To learn more about the dawn of briar pipes and beginnings, take a peek at a well-done piece by Davin Hylton in Pipe Line on April 12, 2023, on Saint-Claude, France, the birthplace of briar. Also in the long back when, on a cold Christmas afternoon, Pundit wandered into an Atlanta bricks and mortar pipe shop to look around. There, resting in an enclosed glass counter was an exquisite Comoy. An older gent, smoking a beautiful bent, asked me if I wanted to look at that pipe. It had a $100 price tag. A college student working for a grocery store chain to help with college tuition at the time, Pundit didn’t have one hundred cents, let alone a C note! I declined and found a $5 basket pipe. A Christmas tradition had just begun. Since that early time, Pundit has made it a holiday ritual to either reward himself, or a special friend, with pipe or tobacco. A Claudio Cavicchi would be nice. Just sayin.’ And now for a couple of December-born Pipe Smokers of the Past: Joseph Rudyard Kipling was born on Dec. 30, 1865, and died on Jan. 18, 1936. I always prefer to believe the best of everybody; it saves so much trouble—Rudyard Kipling. Martin Van Buren, born Dec. 5, 1782, and died July 24, 1862, U.S. President, 1837-1841 As to the presidency, the two happiest days of my life were those of my entrance upon the office and my surrender of it—Martin Van Buren. And one more note to recall a deceased World War II veteran who loved William Somerset Maugham, the author. Maugham, a pipe smoker, was born in Paris, France, on Jan. 25, 1874, and died on Dec. 16, 1965. One cool afternoon as the veteran and I talked while sitting in his backyard patio, he looked off into the distance as if studying something. Nothing in particular. Just looking. He turned to me and said if I wanted to learn about life, “read Somerset Maugham.” I did. It wasn’t until late in life that I discovered how easy it is to say, ‘I don’t know’ –W. Somerset Maugham And now a Parting Shot: Any day with an old friend with pipes and tobacco is a good day.
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It sounds like you guys are having a great time in Denmark!
This was a great read!
Very cool. I’m going to start planning a family vacation to Denmark right now.
That’s just terrific! Nothing beats field trips.
Great read, guys!
Eight metric tons of MOB custom made? Wow, that’s a bit more than I would have guessed …