Dunhill was introduced as a premium or ultra-premium brand. Alfred intentionally marketed the pipes as top-of-the-line in both quality and price point, his mandate to his makers was basically perfect pipes, and his promise to his customers was similar. His own words in the "About Smoke" catalog's afterword were something to the effect of "the average man pays five shillings for a pipe and then wonders why it isn't any good. We charge ten times that, and make the best pipe available.." (paraphrasing, I don't have the book in front of me). Dunhill knew from his custom leather work that a "certain class of people" to use his words, would always pay for the best stuff. And his pipes were, I think, inarguably better than anything on the market at that point (1920s, say). Other brands managed to make pipes every bit as good - Sasieni, Barling etc. But Dunhill pipes have hardly changed at all, mechanically or in the finishing (save that shells are, we think, no longer oil cured). Very consistent over 100 years, and that's worth something too. I have but the one now, a little '42 shell, and it is indeed an excellent pipe.