Found this amusing story on Mark Twain. Source:
www.gutenberg.org
"Like other American smokers, Mr. Clemens is unceasing in his search for the really satisfactory cigar at a really satisfactory price, and, first and last, has gathered a good deal of experience in the pursuit. It is related that, having entertained a party of gentlemen one winter evening in Hartford, he gave to each, just before they left the house, one of a new sort of cigar that he was trying to believe was the object of his search. He made each guest light it before starting. The next morning he found all that he had given away lying on the snow beside the pathway across his lawn. Each smoker had been polite enough to smoke until he got out of the house, but every one, on gaining his liberty, had yielded to the instinct of self-preservation and tossed the cigar away, forgetting that it would be found there by daylight. The testimony of the next morning was overwhelming, and the verdict against the new brand was accepted."