Unfortunately, lies have become the currency of commerce, alas. It probably isn't 100% cotton; you probably can't wear it to a wedding or to play tennis; it probably won't make any of your wrinkles go away, and so on.
Interestingly, fortunes have been made in telling the truth. Whatever unscrupulous things might have gone on behind the scenes, the Sears and Roebuck catalog was famous for describing its merchandise with exacting accuracy.
Their customer base was farmers and working people across the country who had limited money to spend and needed the merchandise to match its description in an exacting way, qualities and limitations.
For about a century, Sears followed that path and sold everything from ukuleles to materials for an entire house with nails, bolts, doors and windows, and instructions. Many of those houses are still standing and prized for their durability and design.
When Sears was put out of business as a retailer by online sales, truth went into the deep freeze as a business plan. Who knows? Maybe one day it will return in some form or another.
Smoking pipes.com seems to take some pages from that playbook.