If you don't live in Wisconsin the reference would probably be meaningless and of no interest. His time was the Lombardi years. Probably too arcane a reference for anyone under 60, even if they are NFL fans.
You missed a "oner." Starr, Taylor, Horning, the whole bunch all centered on Lombardi. They put a small town with a publicly owned team on the map. I had to watch on tape delay up here in Alaska back then.
Horning lived large, made big mistakes in life as most of us have and enjoyed a long life only to be cut down by an insidious illness. RIP!
I'm not a devoted football fan though I've seen some great games and especially Super Bowls, but I remember him. Dementia hits a lot of people who never played sports, but you always think of that as a potential factor. Banging the "circuitry" against the cranium takes a toll. He did pretty well with longevity, though under the circumstances, that may have been a hardship.