I use a Zippo. I tend to taste a match (even after letting it burn for a few seconds) more than I can taste the fluid in the lighter. But, of course a dozen people will counter me in opinion, so "oh well."
I just hold my lighter about half an inch above the pipe and draw the flame down with my puffing. I don't get near as much rim burn that way. Whereas, I have to hold a match closer because its not as hot to the tobacco, and this causes matches to burn my rims more.
I've read several opinions based on a blog a guy did that says that the temperature of the lighter verses a match gives the tobacco less taste and more tongue bite, yaddy yaddy. After the initial light, tamp, light, the tobacco won't continue to burn as hot as a lighter or as cool as a match. Simple chemistry can explain that the tobacco once left to incinerate won't continue to burn as hot as the catalyst. If this were so, if I lit my gas heater off of an ox-acetylene torch, my energy bill would go down. It just doesn't work that way.
My advice is to just not puff on the initial light too much, if you use a lighter. Just get it going, and let momentum take it from there.
I would use matches more if they worked worth a flip. I do like the way lighting a pipe with a match looks. It gives ya the Joe Cool look to firing it up 8)