I also read that they are filming at nearly double the frames per second (47 fps vs traditional 24) which will, of course, jack up prices as theaters add new technology. They're also toying with the idea of vibrating seats to "enhance the experience" of a film plus a number of other so-called "advancements." I don't want to pay an arm and a leg to get my bits buzzed in public. Granted, there was no talk of the vibrating seats for The Hobbit and I like the idea of more frames per second (as long as it makes films seem less 'digital') but I do worry about 3D and 3D being the only two choices.
That said, I would probably see it in 3D, in fast forward with my seat vibrating the entire time.
But I wouldn't like it.
@deleon: I read theonering.net and that's all I see there too.