Ok, so I had a big bowl of it. It tastes exactly like it smells from the pouch. The first half of the bowl was very good and promising, quick strong flavouring...Tobacco reviews claims this is medium flavouring, I wonder what strong is?
The issue is that the second half of the bowl became less and less pleasant, started tasting chemical and cloying to me. I can still taste it for more than an hour after smoking that bowl.
As I imagined from the pouch note, I want to turn the flavouring down by at least 70%, I will mix it with my bulk Wolfway VaBur mix and I think it'll be where I want it to.
The plus side is that when I first tasted it I couldn't taste anything, while now with a couple of years of English blends under my belt it tasted exactly like it smelled. I think I'll have a go at Bob's chocolate flake now
P.S. Of course my wife likes the smell! (she hates anything I smoke, especially Latakia...)