+1 Litup. Crispy dry, folded and stuffed with some rubbed out kindling on top. If you like the topping, maybe a little moisture is ok. It's very far from being a fovorite of mine. Neither the sweet rum topping nor the burleys give me much pleasure, but it's very easy to get going and it has a decent amount of nicotine, if that's your thing.
I find Navy Flake tastes best about a week after I open a tin, it needs some oxygen for some reason.
As to smoking it, I never got along much with the fold-n-stuff method, found it left me relighting a lot and working hard, so I just take a flake or two and bust it up into chunks, and kind of loosely fill the pipe.
If you over heat it or work hard to find the flavor, it will disappoint, but if you can get it simmering just right, it's really nice stuff.
One of my favorites; I smoke it as it is out of the box, mainly rubbed out, but fold and stuff performs well too. When it's fresh, the Burley prevails, aged five years the fermented Virginia takes the lead. For me it's good in both cases.