Chef
Anthony Bourdain described fermented shark as "the single worst, most disgusting and terrible tasting thing" he had ever eaten.
[1]
Chef
Gordon Ramsay challenged
James May to sample three "delicacies" (Laotian
snake whiskey,
bull penis, and fermented shark) on
The F Word; after eating fermented shark, Ramsay spat it out, but May was able to keep his down. May even offered to eat it again.
[6]
On season two's Iceland episode of Travel Channel's
Bizarre Foods with Andrew Zimmern,
Andrew Zimmern described the smell as reminding him of "some of the most horrific things I've ever breathed in my life," but said it tasted much better than it smelled. He described the taste as "sweet, nutty and only faintly fishy." Nonetheless, he did note of fermented shark: "That's hardcore. That's serious food. You don't want to mess with that. That's not for beginners."
On the second episode of the YouTube web series Uncredited, adventurers Minas Maroudas and Louis Glynn talked of the consistency of the fermented shark, calling it "like cookie dough".
In one of season five's final episodes of Animal Planet's
River Monsters, Biologist and Angler
Jeremy Wade mentions that the flesh "smells of urine" that has "a really strong aftertaste, it really kicks in. It really kicks in at the back of the throat after you take the first bite." He further states that the meat was really unlike anything he's tried before; that it is like really strong cheese but with a definite fish element.
Archaeologist
Neil Oliver tasted it in the BBC documentary
Vikings as part of examining the Viking diet. He described it as reminiscent of "
blue cheese but a hundred times stronger".
Chef
Ainsley Harriott, during his series
Ainsley Eats the Streets, was unable to handle the heavy ammonia taste and described it as "like chewing a urine-infested mattress".