What's notable to me is that Dunhill is expanding its revival of past blends. When an outfit with resources makes a move like this, it is usually because they have some pretty solid data on sales trends. Smaller outfits just want to get into the game and place their bets. But Dunhill is a big boy and doesn't move until all the marketing men, investors, blenders, and tobacco gurus have weighed in. Looks like they said yes, do it. I think it's way more than a shot in the dark.