I know it's a reincarnation of Edgeworth Ready Rubbed, but I have no idea when ERR went off the market, and LLRR came into being. The reason I ask is I found a pouch at a tobacco store near Virginia Beach. It has a sticker on it but I don't know if it's a date: "10 08 8". There are no smoking warnings printed on the pouch, so I thought it may be a bit old. In any case, the tobacco is fine, and having never had it, I'm glad I picked it up. It may very well topple Granger as my token codger blend (though I've only had two bowls so far).