Have a can myself - picked it up in Chinatown, (my parents had brought me some back years ago from New Orleans). I wondered why it was in Chinatown - turns out that it's a traditional ingredient in making Vietnamese Coffee with condensed milk. Sweet and strong!My favorite is Café Du Monde from New Orleans. It has been made the same way since 1862 and has Chicory in it. It is strong the way I make it. 5 big table spoons for a pot. I use some half and half heated to 29 seconds and I put in 5 spoon fulls of Stevia.
I like it strong and sweet and have been drinking it like this for well over a decade.
I use to be a bean geek, with french press, Bodum vacuum press, fancy machine. I ended up back on my DuMonde and been there ever since. If you have any taste for coffee, give it a try.