From elsewhere:
Whether it is an axe, a newspaper or a pipe tobacco blend, we rely on them for consistency, keeping what made us like them carried forward in each iteration.
This is one of those easy concepts that is hard to apply, but an important one, I think.
Products are more than products. They are parts of our lives, things we rely on.It's just that, once you really get to know a blend you come to expect certain things from it and this new formulation definitely lacks that certain "magic" that made IF my main go-to blend.
Whether it is an axe, a newspaper or a pipe tobacco blend, we rely on them for consistency, keeping what made us like them carried forward in each iteration.
This is one of those easy concepts that is hard to apply, but an important one, I think.