Most families that retain their wealth are stingy as hell. Some self-made millionaires are too, like J. Paul Getty who had a pay phone for his guests to use in his home. But others who find themselves making more money than they ever imagined are struck with an urgency to prove their wealth is real and so are the natural targets for $10,000 suits, $2 million automobiles, and $700 tins of tobacco. There is always a rising class of new rich who think this way, and marketing always puts out the bait and usually finds takers. $2K for a pair of shoes. $30K for a set of golf clubs, and so on. The tobacco is worth what someone will pay.