McKenna stated they didnt know how to run their business. They dug their own grave. This was posted on this forum so figured you would of seen this
“Sutliff was producing over 900 sku's over 400ish unique blends. This is not an efficient way to run any manufacturing business. Sutliff was able to do it with our niche industry, loyal customer and employees, old equipment and no GMP from the FDA. Times were slowly changing and would continue as we were discontinuing blends annually. We had a niche of providing all these blends and it was our only way to compete. We have never been able to compete with Captain Black, 1Q, BCA, Escudo, Dunhill/Peterson, Stokkebye blends, therefore we had to be different. These were you, the consumers, choices. It is what you smoked, if you would have smoked nothing but Sutliff Z92 and 515 RC-1 then we would have been market leader and produced a lot fewer blends. That wasn't and isn't reality. Without running the numbers as I type this, probably half of the sku's produced were 200lbs and even more 100lbs or less a year. No other business would keep them around and we struggled with the decision every year as we reviewed the portfolio and were quite honestly scared to cut them even though it was probably the correct decision. Mac Baren kept pushing us in that direction and we were getting
closer to it, just fyi.”