According to the French website pipegazette.com (Jan 23rd, 2025), nearly 200 MacBaren Blends Will Be Kept in Europe According to STG, including some HH blends. Here's a selection of written article in English below:
"Reassuring news. This is the first interview given by a Scandinavian Tobacco Group executive since its purchase of Mac Baren. Max Stokkebye answers our questions about the future of pipe tobacco in Europe.
Max Stokkebye, son of Erik Stokkebye (4th Generation) , is director of the pipe tobacco sector within the Danish group Scandinavian Tobacco (STG). He gives us an update on the new decisions taken since the acquisition of competitor Mac Baren.
Pipe Gazette: We have learned that many Mac Baren pipe tobaccos will soon be withdrawn from the US market (only five will be maintained). And in Europe, will you keep all the existing Mac Baren blends?
Max Stokkebye: The final Mac Baren portfolio for Europe will include almost 200 different products. These include brands such as: Capstan, Three Nuns, St. Bruno, Mac Baren, Choice, 7 Seas, Caporal, Amsterdamer, Cellini, Holger Danske, HH, Saint-Claude, to name a few.
For example, in Germany and Denmark, which Mac Baren blends will be kept?
Some of the Mac Baren brands for these countries include: Mac Baren, Choice range, HH, Holger Danske, Capstan, St. Bruno, Originaler, Prestige, Rum & Maple, Three Nuns, Van Halteren.
You mention the HH. Does this mean that all the HH series blends will be kept in Germany?
In Germany we will continue with the HH Latakia Flake and the HH Old Dark Fired.
And for example, what about the Dark Twist and Stockton mixes ?
The Stockton will continue. The Dark Twist* was a limited edition, so we won't continue.
(*Several readers think that it was actually the Royal Twist that was a limited edition. So the Dark Twist should be kept. Contacted, Max Stokkebye said he was sorry for this slip. Indeed, the Dark Twist is being kept, while the Royal Twist will disappear, editor's note).
And what about France?
Mac Baren brands for France include Amphora, Mac Baren, Choice, 7 Seas, Amsterdamer, Caporal (Scaferlati), Le Supérieur, Saint-Claude"
Reference:
www.pipegazette.com
"Reassuring news. This is the first interview given by a Scandinavian Tobacco Group executive since its purchase of Mac Baren. Max Stokkebye answers our questions about the future of pipe tobacco in Europe.
Max Stokkebye, son of Erik Stokkebye (4th Generation) , is director of the pipe tobacco sector within the Danish group Scandinavian Tobacco (STG). He gives us an update on the new decisions taken since the acquisition of competitor Mac Baren.
Pipe Gazette: We have learned that many Mac Baren pipe tobaccos will soon be withdrawn from the US market (only five will be maintained). And in Europe, will you keep all the existing Mac Baren blends?
Max Stokkebye: The final Mac Baren portfolio for Europe will include almost 200 different products. These include brands such as: Capstan, Three Nuns, St. Bruno, Mac Baren, Choice, 7 Seas, Caporal, Amsterdamer, Cellini, Holger Danske, HH, Saint-Claude, to name a few.
For example, in Germany and Denmark, which Mac Baren blends will be kept?
Some of the Mac Baren brands for these countries include: Mac Baren, Choice range, HH, Holger Danske, Capstan, St. Bruno, Originaler, Prestige, Rum & Maple, Three Nuns, Van Halteren.
You mention the HH. Does this mean that all the HH series blends will be kept in Germany?
In Germany we will continue with the HH Latakia Flake and the HH Old Dark Fired.
And for example, what about the Dark Twist and Stockton mixes ?
The Stockton will continue. The Dark Twist* was a limited edition, so we won't continue.
(*Several readers think that it was actually the Royal Twist that was a limited edition. So the Dark Twist should be kept. Contacted, Max Stokkebye said he was sorry for this slip. Indeed, the Dark Twist is being kept, while the Royal Twist will disappear, editor's note).
And what about France?
Mac Baren brands for France include Amphora, Mac Baren, Choice, 7 Seas, Amsterdamer, Caporal (Scaferlati), Le Supérieur, Saint-Claude"
Reference:
🔴 Interview : « Près de 200 mélanges du portefeuille Mac Baren gardés en Europe »
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