Sure, Wally Frank was a big mail order pipeshop for years and years. They didnt make pipes, but they contracted and sold pipes under the Wally Frank brand for years. They mostly sold good to very good quality pipes under the Wally Frank brand.
Figural pipes were pretty popular in the past, i dont know what years they made most of them but I'm guessing by the 1970's there weren't a lot of them being carved anymore.
If its French, it was almost certainly carved in St. Claude France, no telling what pipemaker actually carved it though.
As for value, they are probably worth more than most people are willing to pay, they're just not very collectible these days. If its well carved, you might pay $50-$75 on Ebay for one, but then you might get one for $25 another day.
Should be a fine pipe though, enjoy it. (and Bruyere is just the fancy-ass French way of saying Briar)
