Sniffle, sniffle. Many years ago, before the brute Irish Flake was born, this was a fantastic tobacco with some balls, a nice gentle, berry, top note and some wonderful nutty burley undertones, no longer. This is a mere shadow of what it used to be, an imposter, a wuss and a wimp. Not only has the flavor profile gone completely kooky, I simply don't even recognize this, no depth, no strength. Oh yeah, and I hate the fat square tin. Aside from the muscle lost, they even gave IF the cool as hell rectangle tin. (Wagging finger) Bad Peterson, Bad! A true Bastardization.