Much about tobacco blends and pipes themselves is not shared. Secrecy is necessary so that Lane, for example, can sell their product under their own name but also make a good profit selling it to others to sell as their own. Likewise, house pipes are sometimes mysterious about their origins. In terms of marketing, it makes sense, and it keeps production and profits up, so consumers are benefited by keeping prices affordable and supplies available. Sure, it's a marketing game, but necessary. It's fun to track down the real sources, but makes sense to simply sample various affordable tobaccos and discover the ones that taste and smoke suspiciously well.