Please Don't Re-Run That Molto Dolce Ad

rmbittner

Lifer

Dec 12, 2012

2,759

1,995

• Jan 20, 2014

• #1

I've mentioned this elsewhere, but I want to put in my vote for never again running the overly long, condescendingly sexist ad for Sutliff Tobacco's "Molto Dolce" that debuted on the most recent Radio Show.
It was awful. And if it runs again, I'm going to be fast-forwarding through it. I'm really surprised -- and disappointed -- that this one ever made it onto the show.
Bob

 

lochinvar

Lifer

Oct 22, 2013

1,687

1,634

• Jan 20, 2014

• #2

It was an overly long run of 4th grade level double entendres.

 

gray4lines

Part of the Furniture Now

Nov 6, 2012

679

2

KY

• Jan 20, 2014

• #3

It was pretty long! I would skip for that reason alone, lol!

 

bentmike

Lifer

Jan 25, 2012

2,422

37

• Jan 20, 2014

• #4

Yeah I agree it was a bit long winded.

 

lincolnsbark

Part of the Furniture Now

Apr 11, 2013

641

0

• Jan 20, 2014

• #5

It was long, but I laughed my ass off while listening to it. Maybe I am just immature but I thought it was funny. If nothing else I appreciate the creativity and expense that goes into making these adds so we don't have to listen to the same thing week in and week out.

 

pylorns

Lifer

Aug 20, 2013

2,116

353

Austin, Texas

www.thepipetool.com

• Jan 20, 2014

• #6

I thought it was pretty long. But come on - there are millions of examples of ads like this - don't get your panties in a wad. Go to a car show lately? Or anything else - sex always sells, and they will continue to do it.
I would suggest they not run it again because it was horrible copy; was way too long and didn't paint a favorable picture.

 

mso489

Lifer

Feb 21, 2013

41,210

60,455

• Jan 20, 2014

• #7

Missed that ad. Can't tell whether I'm sorry I did, or not. With ads, probably shorter is better.

 

spartan

Lifer

Aug 14, 2011

2,963

7

• Jan 20, 2014

• #8

I'm all for using pretty ladies to get me to buy things, never gets old, but this was poorly done and oddly graphic.
And not in a good way. I know you're a sponsor Sutliff and I truly love some of your blends, but holy cow...
Be more subtle, and genuinely seductive. Don't rip off a bad porno script and change around a few words.
P.S.

Molto Dolce is delicious.

 

pylorns

Lifer

Aug 20, 2013

2,116

353

Austin, Texas

www.thepipetool.com

• Jan 20, 2014

• #9

I think that sums it up quite well Spartan lol.

 

murf

Can't Leave

Mar 1, 2013

446

1

• Jan 20, 2014

• #10

I thought it was over the top and could have gotten the point across with a much shorter ad

 

av8scuba

Starting to Get Obsessed

Jan 4, 2013

298

0

Mid-Missouri

• Jan 20, 2014

• #11

I also agree that hearing the advertisement once was enough. I thought it was funny, but found it to get boring towards the end. I'm not against the content, as we've all seen and heard much worse. We're all adults though.
I also understand that Sutliff is a sponsor of the site and radio show. So Kevin and crew have the final say on what airs. I wouldn't mind the content to stay as an advertisement, but hopefully they could shorten it a bit and still get the intended point across.
I must also add that I enjoy Sutliff tobaccos very much. They are probably my favorite overall blends.
Just my two cents. ::

 

taerin

Lifer

May 22, 2012

1,851

1

• Jan 20, 2014

• #12

I want to know where to find this ad now lol!

 

lincolnsbark

Part of the Furniture Now

Apr 11, 2013

641

0

• Jan 20, 2014

• #13

All publicity is good publicity.

 

bigvan

Lifer

Mar 22, 2011

2,192

12

• Jan 20, 2014

• #14

Yeah, it was pretty odd. I think it was going for "coy" but just ended up trashy.

 

cosmicfolklore

Lifer

Aug 9, 2013

33,977

75,663

Between the Heart of Alabama and Hot Springs NC

• Jan 20, 2014

• #15

Sure, it was a bit too long, but come on... it's all stuff that anyone who has smoked Molto Dolce in public knows. Girls just become slutty and crawl all over you when you smoke it. I thought a guy was going to pick a fight with me because his wife was all over me while I was smoking it at one of our town festivals. In fact, my girlfriend has accused me of cheating on her when I grabbed a tin of it as I was going out the door one day. This blend just causes dirty thoughts. I don't smoke it much anymore. I have since learned that I am just a one woman kinda guy.
I loved the commercial and laughed like crazy. It's funny because it's true.

 

tobyducote

Lifer

Jun 10, 2012

1,204

3

New Orleans

• Jan 20, 2014

• #16

Yeah a bit long, but hey I bought 10 tins...gonna test out their claim LOL

 

andrew

Lifer

Feb 13, 2013

3,043

402

• Jan 20, 2014

• #17

How about you guys pony up and pay the money molto dolce probably pays for the ad to run for it not to run. Or just go to the bathroom or grab a beer while the ad is running?

 

zekest

Lifer

Apr 1, 2013

1,136

9

• Jan 20, 2014

• #18

Yeah a bit long, but hey I bought 10 tins...gonna test out their claim [] LOL

Click to expand...

Just remember, at the end, she walks off with his pipe!

 

spartan

Lifer

Aug 14, 2011

2,963

7

• Jan 21, 2014

• #19

Just remember, at the end, she walks off with his pipe!

Click to expand...

Which was a metaphor for his manhood... scary shit.

 

escioe

Part of the Furniture Now

Oct 31, 2013

702

4

• Jan 21, 2014

• #20

I'm with rmbittner on this one being condescendingly sexist. Yes, I've seen and heard much worse, but that sort of pandering, lowest common denominator type stuff isn't really something to aspire to.
If you didn't mind the ad, just ask yourself: is this ad going to make women pipers feel welcome or alienated?
EDIT I'll also echo trailboss' suggestion of, you know, having ads that actually reflect the product. Pick four blends, or six, or eight, and have a blender talk about them, Have each be a minute, and rotate them from week to week. It'd cost a lot less than writing up a big script and getting actors for it, plus it would actually be about tobacco.