Yeah, it appears to be a new company: P&C tells me it's a factory in Italy, so hence my concern because I'm taking a chance with a new company. But someone has to step up to the plate to take a chance, and I'm relying on P&C's reputation, which they are putting on the line by similarly taking a chance with a new factory. Aesthetically, the many pipes Forensi makes are attractive enough, and P&C has done a good job of presenting them--I saw these pipes flash by on a slideshow ad on the PM homepage, and waited till the image flashed by again to click on it and arrive at the Forensic page. Saw the Natural large section, found the Chocalate stem one, and after a few days of thinking, made the purchase. I'll put out a review here and at P&C later next week.