This is a seriously thin ribbon cut and moist enough that it clings together like a disc of thick damp thread, not so moist that it's difficult to light, but enough to cling together. This makes for an easy time packing the bowl such that it's draws perfectly and stays lit. It's scent is very English to me, the way I'd expect an English blend to be before I'd ever smoked one. This is a seriously awesome smoke! I've always read that's it's a close relative of Penzance and while I agree it's a relative, to me it's more cousin than sibling. An old friend of mine bought a brand new Aston Martin years ago. The smell of that new car, if you could smoke it, I think it would taste like Margate. It's all English wood and leather to me with very slight citrus. It gets better the more I smoke it. I seriously love this stuff, not as much as Penzance, but it's up there. I look forward to spending some time with this tobacco and I'll most defiantly be buying more the next time the opportunity arises.