Sablebrush52 is right about varying the packing method to the cut. I'll also say that you need to consider the moisture level of the tobacco, too, especially with respect to how tight you pack.
Honestly, it takes quite awhile to get the feel of what works best for you. It seems harder than it should at the start, then after a time you wonder why you found it so confounding. Yet, you'll likely continue to experiment and learn. Fred Hanna showed me his airpocket method last weekend. I was shocked at how tight the pack was. I've been experimenting with it in the couple of days since and whaddya know? It works.
If forced to say what my standard technique is, though, I'd say fold'n'stuff with a nicely dried flake tobacco. A tiny bit harder to get lit, but burns beautifully from there on.