I dont get this. It may to you, but it doesnt to a lot of people like me. I have tried HH Mature Virginia and didnt care for it. Tonight I tried Navy Flake. Didnt care for it. Last night I tried Mississipi River, didnt care for. They didnt seem to have tatest to me other than bland smokey flavor. My aros on the other hand taste good to me.
Everyone should smoke what they like and like what they smoke.
That said, and not to beat a dead horse... to hell with it, I will beat this horse again anyway.
The hardest thing to learn in pipe smoking is patience.
To me, an "aromatic" is an American Aromatic, I'm not lumping, say, Lakelands or English blends as aromatics, even though I'm not going to disagree one can make the argument to do so.
Not a lot of us smoked our first bowl of a full English and liked it; many of us who lit up a sample bowl of a virginia blend as a n00b swore that VA had it's own set of teeth, it bit so bad; to say Lakelands are an acquired taste is an understatement, and so on.
Are non-aromatics any good? Of course they are -- they just, more often than not, take most of us longer -- and a great deal of patience -- to "get" and actually enjoy them. Like yours truly, I think most who have the patience and stick with it are rewarded handsomely, thus we have many non-aromatics in the rotation.
Aromatics are easy to like -- aros are much more of an "instant gratification" thing - properly prepped and packed, most premium aromatics are mild and have a yummy room note from the get-go.
I think that's why aromatics are so much more popular -- good aros don't take much heavy lifting, they are easy to "get" (hell, the smell after the true light hits the puffer over the head with the message).