Welcome to the forums, pigping. First you want to make sure you're not packing too tight. Check you're draw before you pack it, and then again after. You don't want it too feel like you're trying to suck down a thick ice cream shake. Also let that BCA dry a bit before you load your pipe. If you pinch it between your fingers and it sticks together when you drop it, it is too moist. You want it to be able to fall apart. Remember the first light almost always goes out. That's part of the process. When it does, lightly pack down the ash and relight. If it seems like it's about to go out again, give it another tamp. Also you can cover the chamber with your thumb or a couple fingers using them like a carburetor to help get those embers going. Don't puff like a freight train. Sip and enjoy the smoke.
Also, great choice on the Lane BCA. That is one of my favorites. Once you get it going, it usually burns quite well.