If one is to lend an ear to the famous tobaccoreview.com website this is quite a controversial piece. I am not one in search for tobacco that is the subject of a fiery debate, but rather bought this out of curiosity. I always had a good experience with Ashton tobaccos, and GOld Rush is something new in my local store. Overall ... one interesting virginia. Out of the tine ... a golden looking ribbon (probably the reason for the name), with some remains of a broken flake here and there. The nose is grassy and sweet, very drawing I might add. Unlike your most US Virginias, it doesn't have the ketchupy / vinegary element to it, either. I didn't leave it out to dry, just stuffed my 320 and lit the baccy. I am quite happy with this. For one, I am not big on virginia, but ... this is one pleasant smoke. Very sweet, a tad reminder of honey taste - although the tin label insists that there is no casing. Some may say it's plain, but in my humble opinion it is just a straight, friendly virginia, with subtle hints of various sweetness. In other words, while taste is not straight in your face, I find it having several levels. A very pleasant smoke indeed, and in my 9 mm filtered pipe, I am happy to say there was no bite. I warmly recommend it for virginia beginners, and as a curiosity to those more advanced ones as well.