I was told the name change was due to the coffee but I don't know if that's completely true. I enjoy coffee but I'm not big into it, and I never heard of Blue Mountain coffee until the apparent name change. Heck, until I saw the webpage I didn't even know there was a card company called Blue Mountain. So stupid really when you think of it. There are lots of company's and products that have the same name. Its one thing if it was a similar product, but its completely different. Oh well.
Blue Mountain (tobacco) is one of my favorite blends. I still have a few un-opened tins of Blue Mountain and several other empty tins. It will still be Blue Mountain to me.