Well I browsed that website as best I could, but it looked like when I went to lighters there was a brushed zippo lighter in there at the same price as that thing.
Yes, if it's a torch style lighter, that's not what you want. Yes, it'll light the tobacco, along with the walls of your pipe. I'd steer clear of any torch style lighter. What you want is a soft flame lighter. Hell, pick up some of those Bic lighters on there if you need to, think I saw a 6-pack. They're at least a soft flame.