There is also a myth that old wood smokes better due to longer curing times. I don't buy it. As long as the wood isn't wet, it has the same chance of smoking well.
People tend to confuse the age of the burl when harvested with the age of the pipe. They think that because a pipe is 100 years old, the briar is 100 year old briar. The age of the briar is the age that it grew in the ground, no more, no less.
Myths abound in the Hobby. Listing them all would probably make a book. I can speak to a few of them as they relate to this topic. I'll start with my area of interest, Barling. I've seen listings on eBay that claim that Barling wood was 100 to 200 years old, and that even 500 year old wood was used. This is nonsense. Barling never made such claims. In the 1920's they put out a brochure entitled "The Romance Of The Barling Pipe", wherein they covered their harvesting and aging and manufacturing process. They wrote that they looked for burls that were 50 years old, not 100, not 200 and certainly 500. That would be about right for the burl to have developed the kind of capillary structure, what we see as grain.
What they did that was different from their competitors was that they controlled the process from the ground to the sales counter.
Like all of the British makers in the 19th century, Barling originally bought bowls turned in St. Claude and did the finishing and mounting in their own factory. Some bowls were turned in England, but not all of them. After 1906, Barling made the decision to make all of their own bowls.
The other makers continued to supplement their made in house stock with bowls imported from France, and Germany. Many of the bowls stamped Made in England or Made in London were made elsewhere and stamped with England, London, Birmingham, Chester, or whatever because there was no legal requirement for bowls to be stamped with the country of origin. That Dunhill, Sasieni, BBB, Comoy, GBD, or whatever in your collection may have been made somewhere else and simply stamped with the company name.
As detailed by Jon Guss in his superb article, "How Many Angels? Another Look At The Barling Transition", in 1928, Barling sought to amend the Merchandise Marks Act to require that all briar pipes and briar bowls imported into the UK be required to be stamped with the country of origin. The rest of the British Pipe trade, Dunhill, Comoy, Sasieni, etc, united to defeat the amendment. Comoy went so far as to say that English carvers lacked the skill to produce pipes of the quality they needed. Except for Barling, "Made In England" or London or whatever has no verifiable meaning. Like many myths in the Hobby, perception outranks reality. Made in England, London, Birmingham, Chester, etc is one of those.
Blanket statements like older pipes are always better are insupportable. Exceptions will abound. Cheap basket pipes were made, as well as high grades. Age doesn't turn a cheap pipe into a high grade. It's just an old cheap pipe.
Honestly, 90% of it is hype, plus its an ego-boost for the boy in us to collect that which is rare
There is some truth to that, but it extends to modern pipes as well. Does a $30,000 Nordh or Knudsen really smoke better than a pipe costing 1% of that amount? According to several collectors I've spoken with over the years, no. The ego factor is just as prevalent with contemporary pipes as with vintage pipes.
A well made artisan pipe, made from good briar and vulcanite should be better than a similar estate (even NOS) from one of the storied makers.
Depends on the maker. With the exception of Von Erck, I haven't found that to be true. And I will admit that I haven't sampled a wide range of artisan pipes - the exchequer will only stand so much. But a well made artisan pipe can be as good a smoker as any pipe made by one of the great makers of years past. Every maker produced pipes of varying quality. There are a lot of variables that go into a pipe.
Going back to Barling for a moment, they were exceptionally picky in what finally made it out to the sales room. They were picky about the wood that they dug up and tossed out a lot of it after the initial boiling and curing. They were picky about the cured blocks and tossed out a lot of that. They were picky about the cutting, which is where the rubber meets the road, and more went into the furnace or to other makers. They were picky about the turned bowls, selecting less than 10% to go to finishing. And they didn't turn a bowl and immediately finish it. They let the turned bowls season before finishing to ensure dimensional stability. Think of that as the tenon fit stays good. Show me an artisan who could take that route and stay in business today. And very few artisans have the ability to dig up burls to meet their standards, season them to their standards, and cut them. Most buy blocks.
Where artisans may have an advantage is with the handmade stems. The stem work of todays best carvers is spectacular. But I'm very happy with my Barling stems and bits. Yeah, they were picky about that part as well. They laid the groundwork for much of what is practiced today.
True, other makers, such as Charatan and Sasieni, didn't produce the greatest stems and bits. But many of Comoy's stems and bits are just beautiful.
What I like about old pipes are the styling and the patina. And, well, they just smoke great if they haven't been abused.
I also like the artisan made pipes that I've bought. I can find great pipes from 130+ years ago, and from today.