Let's be careful that anyone under thirty who smokes a pipe isn't therefore a hipster. My wife bought me a couple pairs of skinny jeans at an eighty percent off sale at The Gap, for yard work, and they do the job. But I'm about forty years beyond being any sort of hipster, despite the jeans and the pipe. I think Bic just knows someone out there is smoking pipes, and other people who don't smoke pipes just like the idea of it. If we ever figure out what a hipster is, maybe we can blame it on them. I think they all live in a square block in Williamsburg Brooklyn. All young people do goofy things; maybe they're all hipsters. All people do goofy things....