What I have found with non smokers or health nuts is this. I can speak from experience as my wife is a health nut. After explaining all of the benefits that I personally get from pipe smoking, especially how it relaxes me after a stressful day, she tried it herself. She has only tried it once, but I guess she felt that she couldn't judge it till she did it, and it mellowed her right out. Now when she is with me and people ask, she answers the questions for me, and since they know that she is extremely healthy, they seem to take her word for it, or at least begin to have an open mind. And comparatively pipe smoking though not really healthy is healthier than other options.