The design isn't knew, but the one i just bought from sp.com (here) is new to my collection. The flame is the perfect size, not to hot and isn't scorching anything. And the fact that there's a tamp already inside the thing makes it the best for when I leave the house. I used to carry two match boxes and a tamp, now just this guy. And I don't run out of/lose matches and tamps at home as much. Plus, it's only 20 bucks and looks B.A.