Yeh, and everyone in the community thinks that because you own a business that you are rich, ha ha. And, with everyone buying more and more online, it's a boldly stupid move, IMO. It boils my blood when a customer comes in and wastes an hour of my time, getting sized, learning about stones and metals, and then tells me, "thanks, but I will just order it online to save money," as if I have an option to compete with online. I can imagine that tobacconists of B&M's get just as frustrated with the same thing, people thinking that online priced are the norm.