I checked the web site out a couple of weeks ago. It's definitely not a high-budget operation, but I really couldn't tell much beyond that. It seems clear this is some guy trying to get his homespun tobacco business "off the ground", but I don't get the impression he knows a lot about marketing, presentation, etc. He might be cooking up the next Balkan Sobranie in his garage, but he's not going to get very far with this approach, I'm afraid.
Also, it's not really cool for someone who's only posted a couple of times to hop onto the site and start describing his meeting with a "master blender" and talking up his products. If it was someone well all know we might take the recommendation seriously. But for all we can tell, it's the "master blender" himself just trolling the site and trying to whip up business through a concocted story. I'm not saying that's what happened, just saying it's a possibility that springs immediately to mind. He might have done better to offer free samples to some of the more respected members of this board and then letting them objectively review them.
Also, the use of the term "master blender" kind of sets off alarm bells to me. There is no organization, licensing board, or cabal of tobacco warlocks who hand out the title of "master blender." It's a term, in fact, that most blenders don't even use to describe themselves! It's a phrase that we, the consumers, have adopted as a means of praising our favorite blenders (Pease, Oulete, Hanna, etc.) The simple fact that he describes himself as such on the Web site comes across as kind of …crass.
And yeah -- trying to market the products by using the Lord of the Ring names comes across as exploitative and not very creative. It's been done way too many times already!
Again, I'm not disparaging this guy's products. For all I know they are the best things ever put in a pipe. But in the interest of offering some constructive criticism, he might need to rethink his marketing strategy while bearing in mind that we are a pretty tight group that obsesses over quality, customer service, etc.