This is the worst possible way anyone should be filling his pipe. As you roll your tobacco in, it will get pressed in the middle but loose on the edges when it should be the other way around, that is, loose in the middle and pressed on the edges. Also, if you light your pipe at an angle you will char your rims.
https://www.youtube.com/watch?v=0XHYPso7TXs&x-yt-ts=1421914688&x-yt-cl=84503534
https://www.youtube.com/watch?v=0XHYPso7TXs&x-yt-ts=1421914688&x-yt-cl=84503534