I first saw this catalog in a post on another forum a year ago.
"Recently stumbled across a 1938 edition of About Smoke, available for free viewing online or pdf download, made available in Feb. 2016 by the University of Glasgow Library who amusingly list the date as 1900. I think it's from 1938 but I'm not really sure, my opinion is mostly based on LC depiction comparison, as the example in this catalog (pg 36) looks the same as the one that Loring depicts as being from the '38 catalog. Most interestingly it lists Old Colonial tobacco, which I have never seen. Loring says that it was intro'd in 1936 and not offered after WW2."
The excellent, and very interesting John Loring article on the LC shape, The Atypical LC
http://loringpage.com/PipeArticles/The%20Atypical%20LC.htm