Russ Ouellette
When I first started blending tobacco,
there was a lot of trial and error until I met some people with a lot of experience who were willing to share their knowledge with me. For a long time, I soaked up whatever information I could gather, and in time I learned how to recognize what little tidbits were inaccurate.

One of the problems with low self-esteem (something I have been a victim of for eons) is that you tend not to trust your instincts and always believe that the next person knows more than you do. For that reason, I incorporated a lot of shaky info into my work. It wasn’t until I started creating the Hearth & Home brand that I went back to the drawing board, assessed what I thought I knew and started weeding out the misinformation. Almost immediately, I became more pleased with the results I was getting.

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